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Leadership Meet the Administrative Team Departments and Units Aute et fugiat ad est cupidatat esse laborum dolor ex anim anim cillum cillum exercitation culpa. Our Experts Aute et fugiat ad est cupidatat esse laborum dolor ex anim anim cillum cillum exercitation culpa.State Administration Get contact information for Extension administrative personnel by operational area and their respective support personnel. Area Extension Directors Get contact information for the Area Extension Directors (AEDs) County Extension Personnel Aute et fugiat ad est cupidatat esse laborum dolor ex anim anim cillum cillum exercitation culpa.
Muzhen Li
Regular Faculty
Associated Departments
Scholars@UK
Understanding fashion omnichannel experience through mobile application customer reviews
Li, M. & Zhao, L., 2025, In: Journal of Global Fashion Marketing. 16, 1, p. 90-108 19 p.Research output: Contribution to journal › Article › peer-review
Consumer Awareness of Fashion Greenwashing: Insights from Social Media Discussions
Li, M., Cavender, R. C. & Lee, M.-Y., Apr 2025, In: Sustainability (Switzerland). 17, 7, 2982.Research output: Contribution to journal › Article › peer-review
It is about inclusion! Mining online reviews to understand the needs of adaptive clothing customers
Li, M., Zhao, L. & Srinivas, S., May 2023, In: International Journal of Consumer Studies. 47, 3, p. 1157-1172 16 p.Research output: Contribution to journal › Article › peer-review
Neo-Fashion: A Data-Driven Fashion Trend Forecasting System Using Catwalk Analysis
Zhao, L., Li, M. & Sun, P., Jan 2024, In: Clothing and Textiles Research Journal. 42, 1, p. 19-34 16 p.Research output: Contribution to journal › Article › peer-review
Exploring Global Fashion Sustainability Practices through Dictionary-Based Text Mining
Li, M. & Zhao, L., Jul 2023, In: Clothing and Textiles Research Journal. 41, 3, p. 175-190 16 p.Research output: Contribution to journal › Article › peer-review
The Use of Social Media to Promote Sustainable Fashion and Benefit Communications: A Data‐Mining Approach
Zhao, L., Lee, S. H., Li, M. & Sun, P., Feb 1 2022, In: Sustainability (Switzerland). 14, 3, 1178.Research output: Contribution to journal › Article › peer-review
Understanding consumers’ online fashion renting experiences: A text-mining approach
Lang, C., Li, M. & Zhao, L., Jan 2020, In: Sustainable Production and Consumption. 21, p. 132-144 13 p.Research output: Contribution to journal › Article › peer-review
Promoting Sustainable Cotton Using Social Media Analytics Through Project-Based Learning
Li, M. (PI) & Cavender, R. (CoI)
1/1/25 → 12/31/25
Project: Research project