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Leadership Meet the Administrative Team Departments and Units Aute et fugiat ad est cupidatat esse laborum dolor ex anim anim cillum cillum exercitation culpa. Our Experts Aute et fugiat ad est cupidatat esse laborum dolor ex anim anim cillum cillum exercitation culpa.State Administration Get contact information for Extension administrative personnel by operational area and their respective support personnel. Area Extension Directors Get contact information for the Area Extension Directors (AEDs) County Extension Personnel Aute et fugiat ad est cupidatat esse laborum dolor ex anim anim cillum cillum exercitation culpa.
Associated Departments
Agricultural Economics
Scholars@UK
Intrahousehold Resource Allocation and Child Food Poverty in the United States
Liang, W., Li, W., Li, Q. & Zhao, S., 2024, (Accepted/In press) In: Review of Economics of the Household.Research output: Contribution to journal › Article › peer-review
Behavioral interventions to motivate plant-based food selection in an online shopping environment
Katare, B. & Zhao, S., Dec 10 2024, In: Proceedings of the National Academy of Sciences of the United States of America. 121, 50, e2319018121.Research output: Contribution to journal › Article › peer-review
National survey reveals elastic price sensitivity for select equine veterinary services
Gibson, O. L., Zhao, S., Adam, E. & Jill Stowe, C., Feb 2025, In: Journal of the American Veterinary Medical Association. 263, 2, p. 235-239 5 p.Research output: Contribution to journal › Article › peer-review
Cage-Free, Free-Range, or Pasture-Raised? Consumer Preferences for Happy Hens
Varziri, A., Zhao, S. & Woods, T. A., 2024, (Accepted/In press) In: Agribusiness.Research output: Contribution to journal › Letter › peer-review
Improving consumer understanding of pesticide toxicity labels: experimental evidence
Hosni, H., Segovia, M., Zhao, S., Palma, M. A. & Skevas, T., Dec 2024, In: Scientific Reports. 14, 1, 17291.Research output: Contribution to journal › Article › peer-review
Decoding the misperception: Exploring measurement error in self-rated assessments of diet quality
Nouve, Y., Zhao, S. & Zheng, Y., Nov 2024, In: Food Quality and Preference. 120, 105234.Research output: Contribution to journal › Review article › peer-review
Do Household Headship and Gender Affect Diet Quality under the Supplemental Nutrition Assistance Program (SNAP)?
Lee, K. & Zhao, S., Mar 2024, In: American Journal of Health Promotion. 38, 3, p. 349-354 6 p.Research output: Contribution to journal › Article › peer-review
Association of Supplemental Nutrition Assistance Program Retailers with Child Food Insecurity during the COVID-19 Pandemic
Li, Q., Zhao, S., Çakir, M. & Yu, Z., Apr 3 2023, In: JAMA Pediatrics. 177, 4, p. 430-431 2 p.Research output: Contribution to journal › Letter › peer-review
Machine learning applications in household-level demand prediction
Zhao, S., Lai, Y., Ye, C. & Lee, K., 2024, In: Applied Economics Letters. 31, 1, p. 5-11 7 p.Research output: Contribution to journal › Article › peer-review
Consumer spending patterns for plant-based meat alternatives
Cuffey, J., Chenarides, L., Li, W. & Zhao, S., Mar 2023, In: Applied Economic Perspectives and Policy. 45, 1, p. 63-85 23 p.Research output: Contribution to journal › Article › peer-review
Meet the meatless: Demand for new generation plant-based meat alternatives
Zhao, S., Wang, L., Hu, W. & Zheng, Y., Mar 2023, In: Applied Economic Perspectives and Policy. 45, 1, p. 4-21 18 p.Research output: Contribution to journal › Article › peer-review
Consumer expectations and attitudes toward nanomaterials in foods
Zhao, S., Yue, C. & Kuzma, J., Jan 1 2020, Handbook of Food Nanotechnology: Applications and Approaches. p. 705-733 29 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Cross-sectional association of Toxoplasma gondii exposure with BMI and diet in US adults
Cuffey, J., Lepczyk, C. A., Zhao, S. & Fountain-Jones, N. M., Oct 2021, In: PLoS Neglected Tropical Diseases. 15, 10, e0009825.Research output: Contribution to journal › Article › peer-review
Preferences Toward COVID-19 Diagnostic Testing Features: Results From a National Cross-Sectional Survey
Katare, B., Zhao, S., Cuffey, J., Marshall, M. I. & Valdivia, C., Jan 2022, In: American Journal of Health Promotion. 36, 1, p. 185-189 5 p.Research output: Contribution to journal › Article › peer-review
Risk preferences of commodity crop producers and specialty crop producers: An application of prospect theory
Zhao, S. & Yue, C., May 1 2020, In: Agricultural Economics (United Kingdom). 51, 3, p. 359-372 14 p.Research output: Contribution to journal › Article › peer-review
A cotton group C MAP kinase gene, GhMPK2, positively regulates salt and drought tolerance in tobacco
Zhang, L., Xi, D., Li, S., Gao, Z., Zhao, S., Shi, J., Wu, C. & Guo, X., Sep 2011, In: Plant Molecular Biology. 77, 1, p. 17-31 15 p.Research output: Contribution to journal › Article › peer-review
U.S. peach producer preference and willingness to pay for fruit attributes
Zhao, S., Yue, C., Luby, J., Gallardo, K., McCracken, V., McFerson, J. & Layne, D. R., Jan 2017, In: HortScience. 52, 1, p. 116-121 6 p.Research output: Contribution to journal › Article › peer-review
Investigating consumer participation decision in community-supported agriculture: An application of cumulative prospect theory
Zhao, S. & Yue, C., 2020, In: Journal of Agricultural and Resource Economics. 45, 1, p. 124-144 21 p.Research output: Contribution to journal › Article › peer-review
Factors affecting U.S. consumer expenditures of fresh flowers and potted plants
Zhao, S., Yue, C., Meyer, M. H. & Hall, C. R., Aug 2016, In: HortTechnology. 26, 4, p. 484-492 9 p.Research output: Contribution to journal › Article › peer-review
Heterogeneous Consumer Preferences for Nanotechnology and Genetic-modification Technology in Food Products
Yue, C., Zhao, S. & Kuzma, J., Jun 1 2015, In: Journal of Agricultural Economics. 66, 2, p. 308-328 21 p.Research output: Contribution to journal › Article › peer-review
PARTNERSHIP: A Comprehensive Study of Non-GMO and Bioengineered Disclosures: Consumer Preference, Producer Impact, and Certifier Choice
Zheng, Y. (PI), Mark, T. (CoI), Nouve, Y. (CoI) & Zhao, S. (CoI)
9/1/24 → 8/31/27
Project: Research project
Southeast Dairy Business Innovation Initiative
Zhao, S. (PI) & Woods, T. (CoI)
9/30/22 → 9/30/25
Project: Research project
Southeast Dairy Business Innovation Initiative
Woods, T. (PI), Burdine, K. (CoI), Morgan, M. (CoI) & Zhao, S. (CoI)
9/30/22 → 9/29/26
Project: Research project
Participant Support: Southeast Dairy Business Innovation Initiative
Woods, T. (PI), Burdine, K. (CoI) & Zhao, S. (CoI)
10/31/21 → 8/21/24
Project: Research project
Southeast Dairy Business Innovation Initiative
Woods, T. (PI), Burdine, K. (CoI) & Zhao, S. (CoI)
10/31/21 → 10/30/25
Project: Research project
Covid 19: Integrating Post-Covid Cut Flower Demand into Market Education
Woods, T. (PI) & Zhao, S. (CoI)
1/1/22 → 9/29/25
Project: Research project
Assessing Opportunities and Challenges of Plant-Based Meat Alternatives: A Comprehensive Analysis of Consumer Preferences, Market Trends, and Production Responses
Zhao, S. (PI), Mark, T. (CoI), Pates, N. (CoI), Woods, T. (CoI) & Zheng, Y. (CoI)
National Institute of Food and Agriculture
1/1/22 → 12/31/25
Project: Research project